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Keelvia — Daily Profit Briefing (Lumen Skincare)

Net profit today: $5,947 vs $6,667 target ($720 behind, 22.9% margin).
Sales: $26,000 vs $26,667 target.
Gross margin: 62.5%.
Top channel: TikTok Ads at 4x ROAS ($1,047 profit after costs).
LTV:CAC: 5.0x.

Recommendation: shift ~15% of budget toward TikTok Ads (your highest-ROAS channel) to close the $720 net-profit gap.

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